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Launch is the largest in the retailer’s history in North America.
September 4, 2025
By: TOM BRANNA
Editor
Rhode, the beauty brand founded by Hailey Rhode Bieber, has officially launched at Sephora online and in all stores across the US and Canada, with additional plans to roll out to the UK this fall. The brand debuted in June 2022 with a line of edited, efficacious skincare and high-performance color cosmetics. Each launch has garnered unprecedented demand, inspiring category and culture shifts at large. This launch comes on the heels of ELF Beauty’s $1B acquisition of Rhode, signaling the ...
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